Many more people than expected cashed in on the rebates Con Edison was offering for purchasing energy efficient air conditioners.
Earlier this summer, Con Ed offered $30 back to customers who bought new Energy Star window units for their homes. This wasn’t a typical marketing gimmick meant to pump up sales: Con Ed doesn’t manufacture air conditioners but it is trying to reduce energy consumption and agreed to the rebates as part of a plan required by state regulators.
Cristina Coltro, Con Ed's manager of residential conservation program, says the utility expected 7,500 customers would take part--but more than 12,000 have qualified so far.
“We believe the heat wave was a big driver for customers to go out and purchase new AC's,” she said.
The overwhleming response means that Con Ed's spending about $150,000 more than expected on the program. Coltro says the healthy response will help the utility reduce peak demand during future heat waves. The rebate ended last month.
http://beta.wnyc.org/articles/wnyc-news/2010/aug/27/con-ed-rebates-surpass-target/
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